“Beauty lies in the inner core.” This is a much practical lines said by some wise person which not only implies in your physical world, but in the online industry also. In this era of advanced technology, electronic commerce have highly dominated the marketing practice, and due to easy availability and affordability of the Internet, people are running after it and making huge profit at the comfort of their home. What is important for your business ? To prepare a website that is well designed, attractive, easy to navigate, highly usable, good content, full of relevant information, enough functionality and are capable of retaining visitors for long and make them come back again. But its an irony for the online industry that most of the online entrepreneurs are focusing on a single point and that is, how attractive and good looking is their website? So, for this, this article contains some useful information for you to explain the importance and real meaning of the term beauty. For a website to look beautiful is something which enables its visitors to access it with an unmatched ease and comfort. Inserting the latest logos, images doesn’t means that your website will look beautiful and will attract the maximum visitors for it. If you’re not clear on who you want to appeal to, the most gorgeous website design in the world won’t help you make sales. Figure out who you want to reach first, and focus on design after you’ve made that decision. You’ll find your design works a lot better when every color choice and pretty picture is especially made to appeal to the people you want to draw to your business.
If you consider your website as a human body, then the clothes of this body can be termed as its design, but what matters the most is the soul. As soul is a essence of a human body, similarly accessibility and user-friendly are some features of a web site which determines the functionality of your website
DESIGN IS NOT EVERYTHING:
First of all, it should be made clear in your mind that what exactly you want to convey from your website? What is the message which you want to give to your users through your website? Good design may get customers in your door, but effective content keeps them from walking right back out again. When you implement both good design and solid, valuable content, you’ll double the power of either of these elements alone. Don’t rely on design alone to communicate your message.
EASY ACCESS TO INFORMATION :
Good navigation, precise location indicators, secondary navigation, clear linked text and a well-organized structure all contribute to making information easy to find for a wide range of different users. Bearing in mind that many users are inexperienced, it may be necessary to include explanations of things you consider self explanatory. For example, an inexperienced user may need an explanation of how to use a drop down menu. Remember, make it as easy as possible for people to use your website.
DESIGNING FOR USABILITY:
Usability is about making things easy for the user when they have managed to access your website. You will have certain tasks earmarked for your users to carry out on your site – you want your users to be able to carry out these tasks don’t you? Let’s make it easy for them. You can employ principles of user-centred design to ensure a nice experience for your users.
LOGICAL LAYOUT:
Are the most important page elements above the fold? Is site navigation where it’s supposed to be, on the left or top of the site? It just doesn’t pay to get too creative with your site’s layout. After you sit through the unwelcoming splash introduction, you must mouse over the navigation links on the bottom left of the site in order to decipher their meaning.
DOWNLOAD SPEED:
Access to the Internet may be getting faster, but that doesn’t mean that Web pages should get bigger. In fact, Web usability studies continue to show that the speed a page downloads is very important. After 10 seconds, your customer has lost interest in your page, no matter how interested they were in the topic. You can’t control all aspects of the download – so it’s important to do what you can.
MATCH YOUR CONTENT WITH DESIGN:
The overall look and feel of your design must match the content. If you plan to talk about stock markets, it would be weird to have flowers on the background image right? Identify what your core audience is going to be, and design around their perceptions and preferences. If you are going to write for professionals or older people, perhaps a traditional newspaper look would be a good choice. If your readers will be younger, a more colorful design could be used. And so on.
Web analytics alone can tell you a great deal about your user or customer base, however gaining an understanding of who they are, what motivates them and what their level of satisfaction is will remain a mystery. This is where dedicated usability testing can bring businesses up close and personal with their target audience like never before, helping them understand why their customers have chosen them over their competitors or even more crucially why they have not.
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